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Study: market uncertainty, regulation and sustainability are currently the most important innovation drivers

  • Innovation barometer of the German real estate industry 2022
  • Study of EBS University, Real I.S. and CBRE
  • Focus on Real Estate Advisory segment

Market Uncertainty, Regulations and the megatrend Sustainability are currently the most important innovation drivers in the German real estate industry. From the consultant perspective, the industry segment Design & Realisation is currently under the greatest pressure for transformation. Other segments such as Planning & Conceptual Framework, Banking and Valuation are also regarded as particularly affected. Looking to the future, Technology and Sustainability are expected to be the main drivers of the real estate industry in five years' time, while the Banking, Property Management and Public Sector segments will then be under the greatest pressure to innovate. These are some of the key findings of the Innovation Barometer of the German Real Estate Industry 2022.